How to properly setup and use a internet based email newsletter with your restaurant.
The concept seems simple, email out to all your customers. This powerful act can be performed in many different ways and produce varying amounts of success. In this article we will learn techniques to employ to accomplish your goals. We will also provide you with warnings to watch for. If done properly newsletters are the most powerful tool available which, amazing, is free.
The most important aspect of the newsletter is it's content. What do you want to tell your customers in this email? Some restaurants have an event calendar so that is easy. Make sure you get these auto loaded into your email so you don't have to manually type it out. Every restaurant is going to be different but other ideas would include coupons, surveys, promotions at your location or simply sharing about yourself.
A big decision in this process is to decide how often you are going to send out a mailing. It is recommended that a definite schedule is setup and stuck to. When choosing a reoccurance rate it is important to realize that customers will get upset if you email them too much. Common Sense is key here, if in doubt ask your customers or family. It is mandatory by law to have an unsubscribe button on your emails and we don't want anyone clicking it.
A quick mention to the coding aspect of newsletters should be made. Emails have to be coded very different then a normal webpage. Email clients have a lot of limitations that have to watched out for. Mostly you have to worry about it not looking the way you want. View the email in outlook at least once to make sure. The images have to be approved for viewing in some clients, this cannot be avoided.
The final thought on newsletters is something that is repeated throughout these articles. Spend time creating specific goals for your newsletter. If you can break your goal down to very specific things that you can measure, measuring how well your doing is much more easily. An example of this is to count the number of coupons that get turned in from an email blast. Another example would be to create a 'landing page' on your website so you could count how many people clicked your link.
The most important aspect of the newsletter is it's content. What do you want to tell your customers in this email? Some restaurants have an event calendar so that is easy. Make sure you get these auto loaded into your email so you don't have to manually type it out. Every restaurant is going to be different but other ideas would include coupons, surveys, promotions at your location or simply sharing about yourself.
A big decision in this process is to decide how often you are going to send out a mailing. It is recommended that a definite schedule is setup and stuck to. When choosing a reoccurance rate it is important to realize that customers will get upset if you email them too much. Common Sense is key here, if in doubt ask your customers or family. It is mandatory by law to have an unsubscribe button on your emails and we don't want anyone clicking it.
A quick mention to the coding aspect of newsletters should be made. Emails have to be coded very different then a normal webpage. Email clients have a lot of limitations that have to watched out for. Mostly you have to worry about it not looking the way you want. View the email in outlook at least once to make sure. The images have to be approved for viewing in some clients, this cannot be avoided.
The final thought on newsletters is something that is repeated throughout these articles. Spend time creating specific goals for your newsletter. If you can break your goal down to very specific things that you can measure, measuring how well your doing is much more easily. An example of this is to count the number of coupons that get turned in from an email blast. Another example would be to create a 'landing page' on your website so you could count how many people clicked your link.
Marketing Articles
Copyright - 2024 - All rights reserved
